B321 :
This unit focuses on comparative analysis and enables the candidates to demonstrate theirunderstanding of the following media key concepts:
• media language
• representation.
It also offers candidates the opportunity to demonstrate their skills in planning, construction and evaluation through the production exercise.
The following topics are offered:
• documentaries
• film genres
• popular music
• celebrity
• talk radio
• soap opera
• sport and the media
• news
• advertising
• video games.
The purpose of this unit is to assess:
• candidates’ knowledge and understanding of media products and contexts (AO1)
• candidates’ understanding of how meanings are created through analysis of media products,using media key concepts and appropriate
terminology (AO2).
The accompanying production exercise requires candidates to:
• demonstrate an ability to research, plan and construct media products using appropriate presentation skills (AO3)
• demonstrate an ability to construct and evaluate their own products using creative and technicalskills (AO4).
This is a controlled assessment unit, internally assessed and externally moderated. Candidates will produce an individual portfolio containing:
• a comparative analytical assignment (60 marks), based on at least two actual media texts
• a production exercise (40 marks) linked to the assignment
• an evaluative commentary (20 marks) on the planning process and the production exercise, together with evidence of planning.
A minimum of two media areas must be covered in the portfolio as a whole. The assignment will focus on the following media key concepts:
• media language
• representation.
The comparative analytical assignment asks candidates to consider how representations of individuals, groups, events or places are created and what socially significant messages and values are constructed and contrasted in at least two media texts. The assignment must be a comparative study, which can either explore two texts from the same media area or from two different media areas.
The comparative analytical assignment (60 marks)
This unit focuses on comparative analysis and enables the candidates to demonstrate theirunderstanding of the following media key concepts:
• media language
• representation.
It also offers candidates the opportunity to demonstrate their skills in planning, construction and evaluation through the production exercise.
The following topics are offered:
• documentaries
• film genres
• popular music
• celebrity
• talk radio
• soap opera
• sport and the media
• news
• advertising
• video games.
The purpose of this unit is to assess:
• candidates’ knowledge and understanding of media products and contexts (AO1)
• candidates’ understanding of how meanings are created through analysis of media products,using media key concepts and appropriate
terminology (AO2).
The accompanying production exercise requires candidates to:
• demonstrate an ability to research, plan and construct media products using appropriate presentation skills (AO3)
• demonstrate an ability to construct and evaluate their own products using creative and technicalskills (AO4).
This is a controlled assessment unit, internally assessed and externally moderated. Candidates will produce an individual portfolio containing:
• a comparative analytical assignment (60 marks), based on at least two actual media texts
• a production exercise (40 marks) linked to the assignment
• an evaluative commentary (20 marks) on the planning process and the production exercise, together with evidence of planning.
A minimum of two media areas must be covered in the portfolio as a whole. The assignment will focus on the following media key concepts:
• media language
• representation.
The comparative analytical assignment asks candidates to consider how representations of individuals, groups, events or places are created and what socially significant messages and values are constructed and contrasted in at least two media texts. The assignment must be a comparative study, which can either explore two texts from the same media area or from two different media areas.
The comparative analytical assignment (60 marks)