OCR SAY :
The accompanying production exercise requires candidates to:
• demonstrate an ability to research, plan and construct media products using appropriate
presentation skills (AO3)
• demonstrate an ability to construct and evaluate their own products using creative and technical
skills (AO4).
This is a controlled assessment unit, internally assessed and externally moderated.
Candidates will produce an individual portfolio containing:
• a comparative analytical assignment (60 marks), based on at least two actual media texts
• a production exercise (40 marks) linked to the assignment
• an evaluative commentary (20 marks) on the planning process and the production exercise,
together with evidence of planning.
The accompanying production exercise requires candidates to:
• demonstrate an ability to research, plan and construct media products using appropriate
presentation skills (AO3)
• demonstrate an ability to construct and evaluate their own products using creative and technical
skills (AO4).
This is a controlled assessment unit, internally assessed and externally moderated.
Candidates will produce an individual portfolio containing:
• a comparative analytical assignment (60 marks), based on at least two actual media texts
• a production exercise (40 marks) linked to the assignment
• an evaluative commentary (20 marks) on the planning process and the production exercise,
together with evidence of planning.
The production exercise (40 marks)
The comparative analytical assignment should be supported by a production exercise. This exercise
will be used to assess candidates' understanding of Media Language and Representation through the
candidates’ use of codes and conventions.
The prime purpose of the production exercise is to highlight and reinforce the understanding
demonstrated in the comparative analytical assignment. Therefore it is important that centres set
exercises that enable their candidates to demonstrate their understanding of the media key concepts
of Representation and Media Language. Centres are expected to use the technical resources
available to them, including the use of digital media. The use of original photography is strongly
encouraged. The choice of production exercise in combination with the comparative analytical
assignment must allow candidates to cover more than one media area across this portfolio unit as a
whole.
Evaluative commentary (20 marks)
The production exercise should be supported by an evaluative commentary, reflecting on decisions
made and explaining how codes and conventions and media language have been employed
to convey messages about representation. As with the comparative analytical assignment, the
commentary may be written or submitted as a podcast or a slide presentation such as PowerPoint.
As guidance, the commentary should be around 350–750 words in length; or 5–10 slides if using a
PowerPoint style presentation; or around three minutes for a podcast.
In the commentary, the following areas must be covered in whatever form the candidate has chosen:
• an account of the research and planning carried out
• how the production is targeted at a particular target audience
• an explanation of the ways in which media language has been used in the production exercise
to communicate representation•
an explanation of the ways in which codes and conventions have been used in the production
exercise to communicate representation
• an evaluation of the strengths and weaknesses within the finished production.
Evidence of planning, evaluative notes, drafts and other evidence of work in progress should
accompany the commentary in an appendix.
The comparative analytical assignment should be supported by a production exercise. This exercise
will be used to assess candidates' understanding of Media Language and Representation through the
candidates’ use of codes and conventions.
The prime purpose of the production exercise is to highlight and reinforce the understanding
demonstrated in the comparative analytical assignment. Therefore it is important that centres set
exercises that enable their candidates to demonstrate their understanding of the media key concepts
of Representation and Media Language. Centres are expected to use the technical resources
available to them, including the use of digital media. The use of original photography is strongly
encouraged. The choice of production exercise in combination with the comparative analytical
assignment must allow candidates to cover more than one media area across this portfolio unit as a
whole.
Evaluative commentary (20 marks)
The production exercise should be supported by an evaluative commentary, reflecting on decisions
made and explaining how codes and conventions and media language have been employed
to convey messages about representation. As with the comparative analytical assignment, the
commentary may be written or submitted as a podcast or a slide presentation such as PowerPoint.
As guidance, the commentary should be around 350–750 words in length; or 5–10 slides if using a
PowerPoint style presentation; or around three minutes for a podcast.
In the commentary, the following areas must be covered in whatever form the candidate has chosen:
• an account of the research and planning carried out
• how the production is targeted at a particular target audience
• an explanation of the ways in which media language has been used in the production exercise
to communicate representation•
an explanation of the ways in which codes and conventions have been used in the production
exercise to communicate representation
• an evaluation of the strengths and weaknesses within the finished production.
Evidence of planning, evaluative notes, drafts and other evidence of work in progress should
accompany the commentary in an appendix.